Naming, packaging, branding
A new brand of gourmet nut butters, Nutter is set up by the suitably eccentric Winnie Maganjo. I named and branded the company, creating bold packaging and a cheeky tone of voice to cut through the crowded (and very beige) nut butter market. Jars are sold upside down, with the typographic label ‘collapsing’ in the process. With a tight start-up budget, jars are delivered in basic boxes, sealed erratically with branded tape and mini taste pots become fun business cards.