Glastonbury Festival – Field of Avalon

Identity, merchandise and environmental graphics

Avalon is a field at Glastonbury Festival. Its eclectic, fun nature is reflected in the field’s bright, painted signage; our starting point for this flexible hand-rendered identity. Yearly rollout covers official merchandise, website and large scale graphics at the festival (2013-2015).

Freelance collaboration with Rory Pickering
Field photography by Ben Taylor